Setup Virtual Try on within 30 minutes
Unlock immersive beauty experiences—virtual lipstick, foundation, eyeshadow, blush, nail polish, and more powered by Shopalyst’s plug-and-play Virtual Try-On widget for your brand


Shopalyst’s Virtual Try-On (VTO) widget brings the power of personalization directly into your digital storefront. Fully integrated within the Shopalyst Discovery Commerce Cloud, this solution is designed to help beauty brands accelerate product discovery, reduce decision anxiety, and convert trials into purchases. Key features that include:
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“The virtual try-on feels real, easy to use, and drove a clear boost in engagement and sales. Integration was fast—and our customers love it”

Inspire users with curated styles—not just individual shades. Offer a library of predefined, ready-to-wear makeup looks built using multiple products. These looks can be themed by season, trend, skin tone, or even celebrity inspiration—think “Dewy Glow,” “Red Carpet Ready,” or “Workday Neutrals.” They’re easily refreshed to align with new product launches or ongoing campaigns. Why it matters: Many shoppers don’t know where to start. Curated looks guide them visually and help increase basket size.
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Turn virtual experience into real-time product discovery. Each makeup look is intelligently tagged with the specific products—like lipstick, blush, or eyeliner—used to create it. Once users apply a look, they’re instantly presented with an option to “buy the look,” allowing them to purchase all featured items in just a few clicks. Each product is displayed with its name, price, description, and a list of retailer options, making the path from virtual try-on to checkout seamless and conversion-ready.
Schedule DemoGive users full control over how they experience your products. Customers can choose to upload a static image or activate their device camera for a live, real-time preview—whichever feels more comfortable. The virtual try-on ensures accurate placement of makeup, delivering a natural and intuitive look. Best of all, it works seamlessly across desktop, tablet, and mobile devices without requiring any app downloads, offering a frictionless experience from start to finish.
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Move customers from trial to checkout, instantly. Every product featured in the virtual try-on experience includes a clear call-to-action button that links directly to its Product Detail Page (PDP) or your eCommerce cart. For an even faster path to purchase, the experience can optionally integrate with Shopalyst’s shoppable media layer—enabling add-to-cart functionality directly from landing pages or digital ads.
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How Cosmetic Brands Can Scale with Virtual Try-On at 20x Lower Cost
Virtual Try-On at 20x Less Cost: A Smarter Way for Beauty Brands to Scale
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How Cosmetic Brands Can Scale with Virtual Try-On at 20x Lower Cost
Virtual Try-On at 20x Less Cost: A Smarter Way for Beauty Brands to Scale
Read article