Complement your brand partnerships with delightful experiences
Context
A global makeup brand had partnered with Netflix for the launch of a new show where they wanted to use this as an opportunity to reach Gen Z shoppers. They wanted to reach a new audience and build awareness through a rich consumer experience.
Solution
Leveraging our Experience Builder, the brand built a rich brand store that featured content about the brand’s partnership with this show, related products with custom pack shots and A+ content featuring content inspiring consumers to shop the look of their favourite characters.
Results
The campaign delivered a 2X increase in engagement and shopping actions. The brand was also able to acquire first-party data based on shopper intent and shopper interests that was added as addressable audiences on popular media platforms for future remarketing