Custom Intent Targeting
Custom Intent Targeting
Audience Targeting & Data Management Strategy Amp your Custom Intent Targeting on Google Ads with purchase intent signals

Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).

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Shopalyst Audience Builder for Meta
Shopalyst Audience Builder for Meta
Audience Targeting & Data Management Strategy How to layer purchase intent in your Meta interests targeting

Set up targeting for your Instagram and Facebook campaigns to get your ads should show up in the newsfeed of people who are tagged by Meta with interests in the shopping category for your brand.

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E-Commerce Landing Pages
E-Commerce Landing Pages
Landing Page Strategy Why your performance marketing ads need a high converting landing page

While your online store is great for organic visitors to explore products, e-commerce product pages aren’t your best bet when it comes to making the sale to an ad activated user.

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Shoppable Landing Pages
Shoppable Landing Pages
Landing Page Strategy What is a shoppable landing page?

Shoppable landing pages combine the benefits of a focused marketing page with e-commerce capabilities, allowing visitors to make purchases directly from the page without needing to navigate to a separate online store.

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Landing Page for Paid Ads
Landing Page for Paid Ads
Landing Page Strategy The role of landing pages in paid advertising

The landing page serves a crucial role in marketing campaigns, especially for paid advertising, email marketing, and social media promotions.

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Maia, AI copilot for marketers
Maia, AI copilot for marketers
Digital Advertising Strategy Maia : An AI powered copilot for Marketers

Maia is here to put the power of data-driven marketing back into marketers hands. Say hello to the AI-powered copilot and discover how it can unlock new possibilities.

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Google’s reversal on third-party cookies: what it means for advertisers
Google’s reversal on third-party cookies: what it means for advertisers
Audience Targeting & Data Management Strategy Google’s reversal on third-party cookies: what it means for advertisers

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

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Everything brands need to know about the crumbling cookie
Everything brands need to know about the crumbling cookie
Audience Targeting & Data Management Strategy Everything brands need to know about the crumbling cookie

With Google Chrome finally starting its gradual phase out support for third party cookies

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Defining Discovery Commerce Drive Brand Growth with Discovery Commerce

Shopalyst offers brands a marketer friendly platform to power Discovery Commerce:

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Omnichannel Strategy for Brands
Omnichannel Strategy for Brands
Defining Discovery Commerce Reimagining Omnichannel Strategy for Brands

When serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.

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