Viewpoints and insights from Shopalyst
Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).
Read articleSet up targeting for your Instagram and Facebook campaigns to get your ads should show up in the newsfeed of people who are tagged by Meta with interests in the shopping category for your brand.
Read articleWhile your online store is great for organic visitors to explore products, e-commerce product pages aren’t your best bet when it comes to making the sale to an ad activated user.
Read articleShoppable landing pages combine the benefits of a focused marketing page with e-commerce capabilities, allowing visitors to make purchases directly from the page without needing to navigate to a separate online store.
Read articleThe landing page serves a crucial role in marketing campaigns, especially for paid advertising, email marketing, and social media promotions.
Read articleMaia is here to put the power of data-driven marketing back into marketers hands. Say hello to the AI-powered copilot and discover how it can unlock new possibilities.
Read articleGoogle’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.
Read articleWith Google Chrome finally starting its gradual phase out support for third party cookies
Read articleOpen Network for Digital Commerce - Everyone’s Commerce
Read articleA marketer’s guide to winning Ramadan shoppers
Read articleShopalyst offers brands a marketer friendly platform to power Discovery Commerce:
Read articleWhen serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.
Read article