Viewpoints and insights from Shopalyst
![Everything brands need to know about the crumbling cookie](https://www.shopalyst.com/wp-content/uploads/2024/05/Shopalyst_Image-302x302.png | https://www.shopalyst.com/wp-content/uploads/2024/05/Shopalyst_Image.png)
![Everything brands need to know about the crumbling cookie](https://www.shopalyst.com/wp-content/uploads/2024/05/Shopalyst_Image-302x302.png | https://www.shopalyst.com/wp-content/uploads/2024/05/Shopalyst_Image.png)
With Google Chrome finally starting its gradual phase out support for third party cookies
Read article![ONDC](https://www.shopalyst.com/wp-content/uploads/2024/01/ONDC-Thumbnail-e1706089025454-302x406.png | https://www.shopalyst.com/wp-content/uploads/2024/01/ONDC-Thumbnail-e1706089025454.png)
![ONDC](https://www.shopalyst.com/wp-content/uploads/2024/01/ONDC-Thumbnail-e1706089025454-302x406.png | https://www.shopalyst.com/wp-content/uploads/2024/01/ONDC-Thumbnail-e1706089025454.png)
Open Network for Digital Commerce - Everyone’s Commerce
Read article![A marketer’s guide to winning Ramadan shoppers](https://www.shopalyst.com/wp-content/uploads/2023/03/Article_Thumbnail-302x302.jpg | https://www.shopalyst.com/wp-content/uploads/2023/03/Article_Thumbnail.jpg)
![A marketer’s guide to winning Ramadan shoppers](https://www.shopalyst.com/wp-content/uploads/2023/03/Article_Thumbnail-302x302.jpg | https://www.shopalyst.com/wp-content/uploads/2023/03/Article_Thumbnail.jpg)
A marketer’s guide to winning Ramadan shoppers
Read article![](https://www.shopalyst.com/wp-content/uploads/2023/02/Resources_Page_Image.png | https://www.shopalyst.com/wp-content/uploads/2023/02/Resources_Page_Image.png)
![](https://www.shopalyst.com/wp-content/uploads/2023/02/Resources_Page_Image.png | https://www.shopalyst.com/wp-content/uploads/2023/02/Resources_Page_Image.png)
Shopalyst offers brands a marketer friendly platform to power Discovery Commerce:
Read article![Omnichannel Strategy for Brands](https://www.shopalyst.com/wp-content/uploads/2021/07/Omnichannel-Strategy-Thumb--302x409.jpg | https://www.shopalyst.com/wp-content/uploads/2021/07/Omnichannel-Strategy-Thumb-.jpg)
![Omnichannel Strategy for Brands](https://www.shopalyst.com/wp-content/uploads/2021/07/Omnichannel-Strategy-Thumb--302x409.jpg | https://www.shopalyst.com/wp-content/uploads/2021/07/Omnichannel-Strategy-Thumb-.jpg)
When serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.
Read article![](https://www.shopalyst.com/wp-content/uploads/2021/07/FB-Ads-Thumb-302x405.jpg | https://www.shopalyst.com/wp-content/uploads/2021/07/FB-Ads-Thumb.jpg)
![](https://www.shopalyst.com/wp-content/uploads/2021/07/FB-Ads-Thumb-302x405.jpg | https://www.shopalyst.com/wp-content/uploads/2021/07/FB-Ads-Thumb.jpg)
A playbook to help brands activate Discovery Commerce to build brands and drive sales from Facebook Ads - FB, IG and the Audience Network
Read article![](https://www.shopalyst.com/wp-content/uploads/2021/06/Google-Ads-Thumb-302x405.jpg | https://www.shopalyst.com/wp-content/uploads/2021/06/Google-Ads-Thumb.jpg)
![](https://www.shopalyst.com/wp-content/uploads/2021/06/Google-Ads-Thumb-302x405.jpg | https://www.shopalyst.com/wp-content/uploads/2021/06/Google-Ads-Thumb.jpg)
A playbook to help brands activate Discovery Commerce to build brands and drive sales from Google Ads - Search, Display, Video.
Read article![](https://www.shopalyst.com/wp-content/uploads/2021/06/Omnichannel-Thumb-1-302x405.jpg | https://www.shopalyst.com/wp-content/uploads/2021/06/Omnichannel-Thumb-1.jpg)
![](https://www.shopalyst.com/wp-content/uploads/2021/06/Omnichannel-Thumb-1-302x405.jpg | https://www.shopalyst.com/wp-content/uploads/2021/06/Omnichannel-Thumb-1.jpg)
Large multi-channel CPG brands should make it easy for consumers to discover products they love and offer a choice of shopping options - own D2C storefront, e-marketplaces or offline stores.
Read article![Quality Score](https://www.shopalyst.com/wp-content/uploads/2021/06/Search-Quality-Score-Thumb--302x405.jpg | https://www.shopalyst.com/wp-content/uploads/2021/06/Search-Quality-Score-Thumb-.jpg)
![Quality Score](https://www.shopalyst.com/wp-content/uploads/2021/06/Search-Quality-Score-Thumb--302x405.jpg | https://www.shopalyst.com/wp-content/uploads/2021/06/Search-Quality-Score-Thumb-.jpg)
Quality Score measures the relevance and utility of your ad and landing page to someone searching for keywords you target. Learn more on ways to achieve higher scores for your campaigns.
Read article![](https://www.shopalyst.com/wp-content/uploads/2021/06/Beauty-Counter-Online--302x405.jpg | https://www.shopalyst.com/wp-content/uploads/2021/06/Beauty-Counter-Online--e1624952137985.jpg)
![](https://www.shopalyst.com/wp-content/uploads/2021/06/Beauty-Counter-Online--302x405.jpg | https://www.shopalyst.com/wp-content/uploads/2021/06/Beauty-Counter-Online--e1624952137985.jpg)
The pandemic has irreversibly changed consumer shopping habits in categories like beauty which dominantly sold in-store, the impact has been more visible.
Read article![Covid-19 shopping behavior](https://www.shopalyst.com/wp-content/uploads/2021/01/resources_covid-laptop-thumbnail-302x405.jpg | https://www.shopalyst.com/wp-content/uploads/2021/01/resources_covid-laptop-thumbnail.jpg)
![Covid-19 shopping behavior](https://www.shopalyst.com/wp-content/uploads/2021/01/resources_covid-laptop-thumbnail-302x405.jpg | https://www.shopalyst.com/wp-content/uploads/2021/01/resources_covid-laptop-thumbnail.jpg)
COVID-19 pandemic has accelerated consumer shopping preference to online worldwide. Check out which categories and brands are leading the pack in this evolving trend across countries.
Read article![Full-funnel reporting](https://www.shopalyst.com/wp-content/uploads/2021/01/Reporting-desktop-thumbnail-302x405.png | https://www.shopalyst.com/wp-content/uploads/2021/01/Reporting-desktop-thumbnail.png)
![Full-funnel reporting](https://www.shopalyst.com/wp-content/uploads/2021/01/Reporting-desktop-thumbnail-302x405.png | https://www.shopalyst.com/wp-content/uploads/2021/01/Reporting-desktop-thumbnail.png)
Get a deeper understanding of how your ads build visibility for your brand, drive engagement with consumers and influence sales of your products.
Read article