Advanced Audience Targeting Archives

Audience Targeting & Data Management Strategy Amp your Custom Intent Targeting on Google Ads with purchase intent signals

Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).

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Audience Targeting & Data Management Strategy How to layer purchase intent in your Meta interests targeting

Set up targeting for your Instagram and Facebook campaigns to get your ads should show up in the newsfeed of people who are tagged by Meta with interests in the shopping category for your brand.

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Audience Targeting & Data Management Strategy Google’s reversal on third-party cookies: what it means for advertisers

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

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Audience Targeting & Data Management Strategy Everything brands need to know about the crumbling cookie

With Google Chrome finally starting its gradual phase out support for third party cookies

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Defining Discovery Commerce Reimagining Omnichannel Strategy for Brands

When serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.

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