Consumer Behavior

Leveraging First-Party Data to Build a Community of Shoppers

Audience Targeting & Data Management Strategy Building a Community of Shoppers with First-Party Data

Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).

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Digital Advertising Strategy Three Trends Bringing the Beauty Counter Online

The pandemic has irreversibly changed consumer shopping habits in categories like beauty which dominantly sold in-store, the impact has been more visible.

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Online Retail Insights Explore how COVID-19 is changing online shopping behaviors

COVID-19 pandemic has accelerated consumer shopping preference to online worldwide. Check out which categories and brands are leading the pack in this evolving trend across countries.

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