Drive higher engagement with brand advocacy
Context
A luxury beauty brand was launching a new product range in the market. They wanted to leverage a tribe of influencers to connect with consumers to amplify their launch and drive engagement in a seamless way. They also wanted a means to measure engagement driven by each influencer beyond traditional view and reach metrics.
Solution
Leveraging our Experience Builder, the brand worked with influencers to create personalised experiences that helps followers choose from the influencers’ favourite collection of products. These pages were used as a destination for each influencer’s Instagram bio link, IG story and IG reel.
Results
The campaign delivered a 2X increase in engagement and shopping actions. The brand was also able to measure the engagement driven by each influencer and use this to further amplify their content via paid media.