Digital Marketing Specialist

As a Digital Marketing Specialist, you’ll lead the plan to grow customer acquisition and enablement
via SEO, content, demand and lead generation campaigns including paid ads. Our ideal candidate
has 3 to 5 yrs of experience in B2B SaaS marketing leading content marketing and demand
generation.

• Monitor industry trends to develop effective outbound and inbound marketing campaigns for the company. Research, analyze, and test to improve our website’s ranking, including link building, keyword planning, and content strategy.
• Manage paid search campaigns, track and analyze website analytics, and monitor industry trends
• Manage leadgen and PPC campaigns across Google, Meta and LinkedIn.
• Collaborate closely with the sales team to ensure a smooth handover of marketing qualified leads (MQL) and maintain accurate and updated customer information in the CRM system.
• Create detailed performance reports that provide information on lead generation, site traffic, and other important metrics

• Minimum of 3 years of work experience as a SEO/SEM/PPC specialist in a B2B/SaaS company or a Digital Marketing Agency.
• Have working knowledge of keyword research, search engine algorithms, campaign management, and bid management.
• Familiarity with software and tools (e.g., SEMRush, Google Analytics, FreshSales, HubSpot, LinkedIn Sales Navigator)
• Strong Analytical skills. Good verbal and written communication skills
• Experience and domain knowledge in Digital Advertising & e-Commerce preferred
• Ability to work and succeed in a dynamic, quickly-changing environment

We understand that not all applicants will have skills that match the exact job description. We value diverse experiences in the relevant industry and encourage everyone who meets the required qualifications to apply.If you lack the desired experience, but do have the knowledge and confidence to leave a mark, go ahead and apply.

Minimum 3 years of Relevant Experience

At Shopalyst, we are creating a global workplace that enables everyone to find their true potential,purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees,communities and the business.