Bridge Online and Offline Experiences
In an increasingly integrated retail world, mastering online to offline marketing is crucial for brands to guide digital engagement to physical sales. Our platform helps you implement an effective online to offline strategy by translating online interest into in-store engagement through a meaningful brand value exchange powered by Shopalyst. You can also feature nearby stores consumers can visit, to craft a truly omnichannel experience for consumers.
Shopalyst's Audience Builder recommends demand signals across shopping categories to help brands expand reach to relevant audiences across Google, Meta, TikTok and other platforms where your consumers live. This approach helps brands reach the right consumers in your online to offline campaigns with higher engagement at a lower cost per reach.
Our Creative Builder lets your brand hero creative highlight the offer or value exchange, complemented by product-aware creatives to drive higher engagement as part of your O2O campaign setup
The Experience Builder crafts a brand experience that can acquire OTP-verified PII data or even prominently feature nearby offline stores where consumers can shop using our Store Locator. This flexibility ensures a seamless consumer journey, guiding them from your digital ads to your offline presence as part of your online to offline strategy.
Building a Community of Shoppers with First-Party Data
Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).
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Building a Community of Shoppers with First-Party Data
Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).
Read article