Building a Community of Shoppers
Context
A well-established haircare brand wanted to launch a unique offline activation, seamlessly integrated with online touchpoints, to build deeper connections with consumers across India. Aimed at transforming everyday shoppers into loyal brand advocates, the initiative was to deliver personalized beauty experiences while leveraging data-driven marketing to inform and optimize future engagement strategies.
Solution
Leveraging our Experience Builder, the haircare brand created an engaging digital experience that complemented the offline activation. The brand store featured content around hair-coloring trends, showcased personalized product recommendations based on consumer preferences, and included visual storytelling to inspire shoppers to explore new looks. This seamless integration of service, content, and commerce helped convert interest into action, driving both engagement and loyalty.
Results
The campaign delivered over 500,000 users registrations through the brand’s immersive offline-to-online experience. An impressive 85% submission rate reflected strong consumer engagement and willingness to share preferences. Powered by 1-click secured CDP integration via Shopalyst, all customer data was collected in a privacy-compliant manner, enabling the brand to enrich its first-party data and fuel future personalization strategies at scale.