Digital experiences that connect to offline shopping
Context
This brand wanted to drive traffic to offline stores from their digital ads activated from social media and display campaigns. They also wanted to use digital coupons as a means to encourage product trial.
Solution
Using our landing page builder, the brand set up a store locator widget along with a redeemable coupon for shoppers. Based on the locations the ad targeted, the landing page renders a map with nearby stores and features available coupons to redeem.
Results
The brand could activate this campaign in a matter of days and benefited from a 8X reduction in lead time and costs. The campaign effectively engaged digital consumers and helped them discover relevant products. The offline purchase option along with a coupon helped drive traffic to stores.