Boost Purchase Intent Signals Through Personalized Digital Journeys
Context
A leading personal care brand faced rising competition from razors in key southern and western regions. To regain market share, it aimed to highlight the superior benefits of its cream-based solution. However, consumers were highly conscious of product ingredients, naturality, and long-term skin effects. The brand needed to educate, build trust, and engage audiences with personalized, relevant messaging.
Solution
The brand partnered with Shopalyst to build a personalized, full-funnel digital journey. Using first and second-party data, high-intent audiences were targeted on YouTube with tailored video creatives. These ads led users to immersive, message-matched landing pages designed to educate and convert, connecting discovery to purchase seamlessly.
Results
The campaign led to a 200% increase in engagement, a 3X boost in purchase intent, and surpassed reach and audience acquisition goals. It also delivered a tangible lift in market share across major online marketplaces.