Offline to online brand activations using QR codes
HIGHLIGHT 2.5X increase in earned media traffic
This brand wanted to extend their digital presence and activate audiences beyond their websites and social media handles, particularly to offline locations like bars and retail outlets.
Using our landing page builder, the brand built a rich media experience that helped brand discovery through cocktail recipes and other engaging content. Related products were featured alongside with an easy path to purchase.
The brand benefitted from a 2.5X increase in earned media traffic. The users from this activation demonstrated a 3X increase in engagement rates.