Case Studies

Haircare brand increases targeting relevance by 3.2X

Audience Data Management by Shopalyst
HIGHLIGHT 3.2X higher targeting relevance evidenced by higher engagement and sell-thru rates

Context

A leading haircare brand was launching a new organic line of shampoos in South Asia. They wanted to maximize reach to audiences with high affinity to the hair care category with specific interests in organic and natural products.

Solution

They leveraged our audience explorer to identify the most popular keywords (on Google) and interests (on Facebook) that map to the best selling organic shampoos in the market. Using these signals, they curated a custom audience to target their ads to support the new launch. They also leveraged their first party audiences and expanded their reach by using lookalike/similar audiences.

Results

Their product launch campaigns delivered 3.2X higher targeting relevance evidenced by higher engagement (CTR, VTR, likes and shares) and sell-thru rates (consideration and conversion metrics).