Haircare brand increases targeting relevance by 3.2X
A leading haircare brand was launching a new organic line of shampoos in South Asia. They wanted to maximize reach to audiences with high affinity to the hair care category with specific interests in organic and natural products.
They leveraged our audience explorer to identify the most popular keywords (on Google) and interests (on Facebook) that map to the best selling organic shampoos in the market. Using these signals, they curated a custom audience to target their ads to support the new launch. They also leveraged their first party audiences and expanded their reach by using lookalike/similar audiences.
Their product launch campaigns delivered 3.2X higher targeting relevance evidenced by higher engagement (CTR, VTR, likes and shares) and sell-thru rates (consideration and conversion metrics).