How Shopalyst curated audiences helped in delivering higher ROAS

HIGHLIGHT Achieved 100% Targeted Reach with Higher Click Rates and Lower CPMs

Context

P&G Philippines was looking for a way to make their media more efficient on digital given that they were currently reaching non-target consumers with broad targeting, and needed an alternative solution for precision targeting to drive higher relevance and engagement from their ads.

Solution

Using Shopalyst’s Audience Builder, P&G Philippines curated targeting signals that best represent what category shoppers are buying and browsing across 6 brands. This was activated across campaigns with a monthly refresh of targeting signals based on campaign performance.

Results

The brands saw phenomenal results. Achieved 100% targeted reach with higher ad frequency, over >10% increase in clicks, and lower CPM compared to benchmarks.
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