Unlock Full-Funnel Visibility: How Shopalyst Helps Brands Measure What Matters
In today’s fast-evolving marketing landscape, understanding how your media investments perform across the entire customer journey is no longer a nice-to-have but it’s essential. Brands aren’t just looking for impressions and clicks anymore. They’re looking for answers.
• Which channels drive real engagement?
• Which creative moves products off the shelf?
• How does branding impact conversion?
These are the kinds of questions Shopalyst helps answer.
The Common Challenge: Disconnected Data, Incomplete Insights
Across hundreds of conversations with marketing leaders from global CPG brands to fast-growing DTC startups, a familiar pain point emerges: visibility across platforms.
Marketers are often forced to juggle fragmented dashboards and siloed metrics across Google, Meta, TikTok, Amazon, and more. Without a unified view, it becomes difficult to understand how upper-funnel activities like brand awareness impact downstream performance like sell-through or conversion.
How Full Funnel Reporting Helps?
Shopalyst Full-Funnel Reporting organizes visibility, engagement, and sales data into a single, actionable view. Whether you’re launching a branding campaign or optimizing for conversions, you can monitor the entire journey in one place, from ad impression to product purchase.
Visibility
Tracks the upper-funnel impact of your campaigns:
• Impressions — How many times your ads were served
• Spend & CPM — Budget deployed and cost per thousand impressions
With visibility, you can compare spend vs reach and adjust frequency or creative
Why it matters
You can evaluate brand awareness, benchmark performance over time, and ensure targeted audiences are seeing your message — not just clicking it.
Engagement
Measures mid-funnel interaction metrics:
• Clicks — Volume of audience engagement
• CTR & CPC — Effectiveness and cost of engagement
Shopalyst shows percentage movements in CTR, CPC, and clicks between comparable timeframes — helping identify creative or channel fatigue, or spikes in performance
Why it matters
It demonstrates message relevance and timing. High CTRs signal engaging creatives and resonant messaging; low engagement may suggest a need for creative refresh or audience tuning.
Sell‑Thru
Connects media performance to transactional behaviors:
• Visits — Page visits from campaign-linked ads
• Product Views & Conversions — Actual browsing and conversion on product pages
Sell‑Thru lets you see how media translates into commerce outcomes and ties campaign efforts directly to ROI
Why it matters
This stage closes the gap between awareness and checkout. You can benchmark which channels or campaigns deliver highest conversion efficiency and isolate performance by SKU, retailer, or geography.
One Dashboard. Endless Possibilities.
Shopalyst consolidates data from multiple platforms into a single, intuitive dashboard. It’s more than just convenience—it’s the difference between scattered observations and strategic clarity.
You can:
• Benchmark campaigns across regions and platforms
• Compare product-level performance
• Enable real-time optimizations
• Automate custom reporting delivered to your inbox
Full-funnel clarity delivers real agility
By combining Visibility (reach), Engagement (clicks), and Sell‑Thru (actions), Shopalyst equips marketing leaders with a powerful tool to:
• Understand campaign performance across the entire consumer journey
• Benchmark cross-channel impact
• Optimize media, creative, and experience in real time
• Tie digital media directly to commerce outcomes and business ROI