Automation

Campaigns on Autopilot: Automating Creation for Scale

Automation

Manual Campaign Creation is a Bottleneck

For many brands and agencies, scaling digital campaigns across platforms and markets is still a manual, time-consuming task. Media plans are often translated into campaigns by hand, spreadsheets are shared or recreated, audience settings re-entered, and landing pages linked one by one.

This manual process creates three challenges:
• Time delays: Campaigns take weeks to launch instead of days.
• Human errors: Inconsistent naming conventions, missing links, or incorrect targeting slip in easily.
• Scalability issues: As campaigns grow across markets, it becomes nearly impossible to maintain consistency and speed.

In today’s always-on digital world, this slows down growth and prevents brands from capturing demand at the right moment.

The Solution: Campaigns on Autopilot

Shopalyst eliminates these bottlenecks by automating campaign creation from your media plan. Here’s how it works:

• Share your Media Plan: You provide the campaign inputs (audiences, budgets, creatives, destinations) in our structured excel format

• Platform Oriented Media Plan Generation: Our system instantly translates the excel into each platform’s respective format to initiate campaign activations

• Launch at Scale: Upload once and automatically generate 10s or even 100s of campaigns with the right audiences, creatives, and landing pages.

Standard vs. Custom Templates

Brands and Agencies have flexibility to use the Media Plan in two ways. You can use a Standard Template that works well for the quick setup or a custom template that is tailored according to the brand specific preference.

• Standard Template: Works out-of-the-box for all customers, with a consistent format for quick adoption.

• Custom Template: Tailored for your brand with rules and validations built in (e.g., budget splits, naming conventions, or retailer-specific campaign setups). This ensures compliance, accuracy, and speed at enterprise scale.

Outcome-Driven Campaign Templates

• Run a Survey – Collect leads and consumer insights with interactive survey ads. (Objective: Lead Gen)

• Reduce Customer Acquisition Cost (CAC)
– Drive new acquisitions at lower cost with optimized audiences and brand-friendly landing pages.

• Increase Lifetime Value (LTV)
– Retarget existing customers with dynamic storefronts and flexible retailer destinations (Product Page or Cart).

• Single Retailer Commerce – Drive traffic directly to a chosen merchant’s PDP or Cart.

• Multi-channel Commerce – Run awareness and sales campaigns simultaneously across multiple platforms.

Why This Matters for Enterprises

With Shopalyst, campaign creation is no longer a bottleneck:
• Speed – Launch campaigns in hours, not weeks.
• Scale – Manage 100s of campaigns effortlessly, across regions and retailers.
• Accuracy – Rules and validations ensure error-free setups.
• Business impact – Every campaign is aligned with measurable outcomes like LTV growth, CAC reduction, or lead generation.

Campaigns on Autopilot turns media plans into live campaigns at scale, so your teams can focus less on execution, and more on strategy and growth.