Seamless Automation for CM360 Tracker Campaigns

Stop the Manual Grind : The CM360/DV360 Setup Challenge

For media teams leveraging the power of Google Marketing Platform, the synergy between Display & Video 360 (DV360) and Campaign Manager 360 (CM360) is essential for execution and measurement. However, setting up the necessary infrastructure is notoriously tedious. Every DV360 campaign often requires corresponding CM360 tracker campaigns to be created—a task that involves repetitive, manual steps for every line item and creative.

This manual process leads to three critical problems:

1. Increased Risk of Errors: Tiny mistakes in trafficking, naming, or linking can lead to major reporting discrepancies.

2. Slowed Launch Timelines: Repetitive work adds hours or days to your campaign launch schedule.

3. High Operational Overhead: Media traders spend time on data entry instead of strategic optimization.

The Solution: Use Shopalyst to automate CM360 tracker creation

Shopalyst has eliminated this bottleneck by introducing automation for CM360 tracker campaign creation. We turn a complex, manual workflow into a seamless, high-speed execution process:

1. Simple Input, Automated Output
Instead of navigating multiple screens in CM360, simply provide your campaign details in a consolidated input sheet. Our system takes this single source of truth and instantly processes the data.

2. Instant Tracker Generation
Shopalyst’s engine automatically creates all the necessary tracker campaigns in CM360. This ensures every tracker is named, structured, and linked correctly, perfectly mirroring your DV360 campaign structure.

3. Seamless Alignment with DV360
By automating the creation process directly from a centralized data source, we guarantee speed, accuracy, and seamless alignment between your DV360 media execution and your CM360 measurement tags.

Key Benefits

Launch Faster: Cut days off your campaign preparation time and get your ads to market quicker.

Zero Errors: Eliminate the manual data entry errors that commonly plague CM360 trafficking.

Boost Efficiency: Free up your media traders to focus on strategy and optimization, not repetitive campaign setup.

Stop juggling platforms. Start automating the flow between your media execution and measurement.