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Audience Targeting & Data Management Strategy

Discovery commerce empowers brands to deliver a custom experience to your audience tailored to fit their unique interests and habits. That means that you can launch your ads at the time and place where your audience is most likely to see it.

Audience Targeting & Data Management Strategy How Different Value Exchanges Help Brands Capture First-Party Data

Discover how brands use value exchanges to capture first-party data and build deeper consumer relationships

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Identify high-value purchase intent signals and use Shopalyst’s Audience Builder to create precise, high-converting audience segments across Google and Meta.

Audience Targeting & Data Management Strategy How to Spot High-Value Purchase Intent Signals

Identify high-value purchase intent signals and use Shopalyst’s Audience Builder to create precise, high-converting audience segments across Google and Meta.

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Leveraging First-Party Data to Build a Community of Shoppers

Audience Targeting & Data Management Strategy Building a Community of Shoppers with First-Party Data

Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).

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Audience Targeting & Data Management Strategy Amp your Custom Intent Targeting on Google Ads with purchase intent signals

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Audience Targeting & Data Management Strategy How to layer purchase intent in your Meta interests targeting

Set up targeting for your Instagram and Facebook campaigns to get your ads should show up in the newsfeed of people who are tagged by Meta with interests in the shopping category for your brand.

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Audience Targeting & Data Management Strategy Google’s reversal on third-party cookies: what it means for advertisers

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

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