How to Maximize Singles’ Day Conversions with Discovery Commerce
Singles’ Day has evolved from a regional shopping holiday into a global eCommerce phenomenon. For brands, it marks the unofficial start of the festive retail season, driving millions in online traffic and purchase intent.
But with every brand competing for attention, the key to standing out is Discovery Commerce, reaching consumers not just when they’re searching, but when they’re most open to discovering new products.
That’s where Shopalyst helps brands ACE Singles’ Day through the synergy of Audience intelligence, Creative automation, and Experience personalization.
How can brands use first-party and second-party data to target Singles’ Day shoppers more effectively?
Shopalyst’s Audience Builder gives marketers access to 1P and 2P data enriched with real-time purchase signals helping you pinpoint shoppers who are most likely to buy.
Key capabilities:
• Build hyper-relevant festive audience segments using commerce-intent signals.
• Identify consumers by product affinity, price sensitivity, and recency of engagement.
• Achieve up to 20% higher targeting relevance compared to generic audience pools.
With AI-powered segmentation and category-level insights, your Singles’ Day campaigns can focus on people with real purchase intent, ensuring your media dollars work harder.
What are shoppable ads and how can they improve Singles’ Day campaign performance?
Shoppable ads bridge the gap between media and commerce. Shopalyst’s Creative Builder transforms traditional banners and videos into interactive storefronts, letting users browse and shop directly within the ad.
Key benefits:
• Embed live pricing, availability, and ratings in every creative.
• Serve dynamic creatives across Google, Meta, Amazon DSP, and programmatic channels.
• Deliver up to 25% higher engagement rates with real-time personalization.
When consumers can discover and act instantly, you eliminate friction and turn discovery moments into immediate purchase opportunities.
How can brands create immersive experiences that increase conversion on Singles’ Day?
After the ad click, most campaigns lose momentum but Shopalyst keeps the journey seamless. With Experience Builder, marketers can create personalized brand storefronts within minutes using a no-code interface.
Here’s how it works:
• Combine storytelling and shopping in one mobile-first experience.
• Tailor experiences by audience cohorts or campaign themes.
• Integrate content and commerce to boost conversions by up to 30%.
For Singles’ Day, this means your brand can showcase curated collections, influencer picks, or limited-time bundles, all optimized for fast, frictionless conversion.
Why Choose Shopalyst’s Discovery Commerce Cloud?
Because it’s built for the future of digital advertising. Shopalyst’s ACE framework gives marketers a unified way to drive measurable growth across the funnel from awareness to purchase. This Singles’ Day, don’t just compete for attention capture intent.
With Shopalyst’s Discovery Commerce Cloud, you can:
• Reach high-intent audiences.
• Deliver engaging shoppable ads.
• Craft immersive brand experiences that drive action.