Maia: Your AI Co-Pilot for Marketing

In today’s marketing landscape, complexity is the norm. Campaigns span multiple platforms. Data flows in from countless sources. Teams are expected to deliver real-time optimization, creative refreshes, and measurable ROI often with fewer resources and tighter timelines.

Traditional tools and workflows struggle to keep up. That’s where Maia, your AI-powered co-pilot from Shopalyst, comes in. Built specifically for modern marketers, Maia is designed to amplify the craft of marketing by supporting every stage of your campaign journey from planning and creative to deployment, optimization, and insights.

Rather than replacing marketers, Maia by Shopalyst empowers them with automation, intelligence, and time-saving capabilities that unlock higher performance across channels.

Fragmented Multi-Channel Campaign Management
Running ads across Google, Meta, TikTok, Amazon, and DV360 is resource-intensive. Each platform has its own interface, creative specs, targeting rules, and analytics dashboards. Campaign managers often find themselves duplicating efforts like copying assets, recreating strategies, and making room for human error.

Slow, Manual Optimizations
Most teams still adjust bids, shift budgets, or rotate creatives manually. This lag often means you’re reacting too late and missing out on moments when real-time intervention could have boosted performance.

Underperforming, Stale Creatives
Static ads don’t keep up with fast-changing product data. Prices, availability, reviews, and promotions shift constantly, but your creatives stay the same leading to disengagement and lower relevance.

Missed Intent Signals
Many campaigns still rely on broad demographics or historical behaviors for targeting. Without real-time intent signals, you risk missing high-intent shoppers who are ready to convert right now.

Disconnected Data and Delayed Insights
Reporting is often siloed and static. Dashboards take time to interpret. Cross-platform metrics aren’t unified. You end up with a backlog of unanswered questions and missed insights.

These challenges prevent marketing teams from being truly agile and proactive. Instead of scaling, they’re stuck maintaining.

Maia is not just another marketing tool, it’s an AI-powered assistant designed to partner with you. Think of it as a layer of intelligence that sits across your entire campaign lifecycle, working alongside you to streamline processes, automate tasks, and provide contextual recommendations.

Built on Shopalyst’s intersection of campaign, commerce, and consumer data, Maia brings together real-time insights, automation, and creative tools in one unified platform.

Maia supports your work through three core capabilities:

With Maia, you don’t have to navigate dozens of dashboards to find answers. You can simply ask.

• “What’s my brand’s Share of Voice on YouTube?”
• “Should I reallocate budget from Meta to TikTok this week?”
• “Which SKUs had the best ROAS last month on Amazon?”

Maia responds instantly with contextual insights, charts, and next-best-action recommendations. Its natural language interface means you get straight answers without waiting on analysts or sorting through reports.

What this solves:
• Speeds up decision-making
• Eliminates data interpretation delays
• Democratizes access to insights across teams

Campaign planning and creative production often slow teams down. Maia changes that by helping you generate impactful content and audience strategies in seconds.

Whether you’re:
• Generating audience segments based on demand signals and purchase intent
• Creating 10-second shoppable videos for TikTok or YouTube
• Writing platform-specific ad copy based on real-time product data

Maia does the heavy lifting using pre-trained models and brand-aligned templates. You can review, customize, and launch without starting from scratch.

What this solves:
• Shortens time-to-launch
• Keeps creatives fresh and relevant
• Powers localized, audience-specific variations at scale

Manual campaign setup is outdated. With Maia, you can launch full-funnel, multi-platform campaigns in a few clicks.

Maia automates:
• Campaign deployment on Google Ads, DV360, Meta, Amazon, and TikTok
• Media plan conversion into channel-ready formats
• Real-time bid and budget optimization based on performance signals
• Dynamic creative refreshes based on live product inventory, pricing, or reviews

And it does all of this while keeping your messaging, targeting, and brand identity consistent across platforms.

What this solves:
• Eliminates manual errors and duplication
• Enables faster campaign pivots
• Optimizes performance continuously, not reactively

• Strategic focus: Less manual work, more time for planning and creativity
• Greater precision: Better use of intent data and real-time signals
• Scalability: Execute complex campaigns easily—no increase in headcount
• Smarter decisions: Instant analytics, contextual calls to action

Maia transforms marketing operations from cumbersome to cutting-edge—aligning each click with strategic impact.

AI isn’t replacing marketers. It’s augmenting them.
With Maia, you’re not just automating workflows, you’re evolving how marketing gets done. From campaign setup to performance intelligence, Maia ensures that every click, impression, and decision aligns with your goals.

It’s marketing made smarter. Faster. And infinitely more scalable.