How Marketing Insights Are Powering eCommerce Growth for Brands

In an era where digital touchpoints have multiplied and consumer behavior is constantly evolving, staying ahead in eCommerce requires more than just marketing instinct; it demands real-time marketing insights. For eCommerce leaders, this isn’t a nice-to-have, it’s mission-critical. As media channels grow more fragmented and competition intensifies across digital shelves, one core challenge remains:

What’s truly influencing brand growth today—and how can you act on it before your competitors do?

Enter Shopalyst Market Insights, a data-driven platform built to decode the digital marketplace with precision and speed.

With consumers shopping across marketplaces, brand websites, social media, video platforms, and search engines, brand visibility and influence are no longer confined to a single platform or campaign. The result?
• Disconnected data across paid, owned, and earned media
• Unclear attribution of marketing spend to actual sales performance
• Delays in reacting to competitive moves or consumer trends

For Brands, which often operate in hyper-competitive, low-margin environments, this lack of actionable visibility directly impacts market share, ROI, and brand equity.

While most eCommerce and marketing teams have dashboards and reporting tools, they’re often retrospective, isolated by channel, and fail to offer strategic insights across the full consumer journey.

You might know your CTR on a Meta campaign or conversion rate on an e-retailer site, but do you know:
• What is my brand’s share of shelf in the category??
• What are the trending keywords in my category and my brand’s share of search??
• What is my brand’s share of voice?
• How pricing, product availability, and consumer ratings impact your buyability?

This is where a unified Market Insights platform becomes a strategic enabler not just for marketers, but for sales, commerce, and brand leaders alike.

Shopalyst Market Insights bridges the gap between media signals and commerce outcomes. Built specifically for eCommerce-centric industries, it enables brands to monitor category dynamics, benchmark performance, and uncover growth opportunities in real time.

Here’s how it works—through four key signals:
Sales Velocity
Measure how fast your products are moving relative to the competition across top eCommerce sites contributing to your share of shelf.
• Understand how much digital shelf space your brand occupies vs. competitors
• Identify underrepresented SKUs or fast-growing product categories
• React quickly to shifts in consumer demand

Visibility
Track your Share of Voice across video ads, social platforms, and commerce media channels.
• Evaluate which brands are dominating the ad space in your category
• Optimize media mix based on category trends
• Spot emerging competitors before they gain ground

Discoverability
Get insights into how easily your brand is being discovered by consumers (Share of search).
• Measure trending keywords in the category and your brand’s corresponding share of search
• Monitor keyword performance against competitors
• Identify missing or low-quality content that could impact discoverability

Buyability
Determine how likely consumers are to choose your product based on what they see at the point of sale.
• Analyze impact of price, ratings, reviews, and availability of your brand.
• Detect product gaps due to stockouts or negative ratings
• Prioritize action plans that directly improve purchase likelihood

Consumer brands face unique challenges in digital commerce:
• High SKU counts and frequent launches require constant visibility management.
• Rapidly shifting trends (e.g., ingredients, formats, seasonal campaigns) need quick response times.
• Consumers often rely on digital research before purchasing in-store—making digital presence a key growth lever

By providing market insights grounded in commerce reality, Shopalyst helps these brands win on all fronts—awareness, consideration, and conversion.

• Real-time tracking across platforms and geographies
• Customizable dashboards aligned to your business goals
• Competitive intelligence that moves beyond internal KPIs
• Automated alerts on category trends and performance dips
• Integration-ready with your existing analytics or BI stack