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First Party Data

Audience Targeting & Data Management Strategy How Different Value Exchanges Help Brands Capture First-Party Data

Discover how brands use value exchanges to capture first-party data and build deeper consumer relationships

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Leveraging First-Party Data to Build a Community of Shoppers

Audience Targeting & Data Management Strategy Building a Community of Shoppers with First-Party Data

Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).

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Audience Targeting & Data Management Strategy Google’s reversal on third-party cookies: what it means for advertisers

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

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Audience Targeting & Data Management Strategy Everything brands need to know about the crumbling cookie

With Google Chrome finally starting its gradual phase out support for third party cookies

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Defining Discovery Commerce Drive Brand Growth with Discovery Commerce

Shopalyst offers brands a marketer friendly platform to power Discovery Commerce:

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Defining Discovery Commerce Reimagining Omnichannel Strategy for Brands

When serving the omnichannel consumer, brands will need to curate a seamless journey from interest to purchase on all digital channels.

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