Brand Marketing

Market Intelligence Leveraging Market Insights Through Vital Digital Performance Metrics

Discover how Shopalyst’s Market Intelligence platform helps brands boost Share of Voice, Share of Search, and Share of Shelf—empowering data-driven strategies for stronger digital performance and growth.

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Audience Targeting & Data Management Strategy Google’s reversal on third-party cookies: what it means for advertisers

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

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Audience Targeting & Data Management Strategy Everything brands need to know about the crumbling cookie

With Google Chrome finally starting its gradual phase out support for third party cookies

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Digital Advertising Strategy Three Trends Bringing the Beauty Counter Online

The pandemic has irreversibly changed consumer shopping habits in categories like beauty which dominantly sold in-store, the impact has been more visible.

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Defining Discovery Commerce Get a complete picture of your ad performance

Get a deeper understanding of how your ads build visibility for your brand, drive engagement with consumers and influence sales of your products.

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Landing Page Strategy Craft brilliant brand experiences that are shoppable

Activate frictionless shopping from ad clicks by directing users to a page that offers experiential commerce curated by the brand.

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ACE Framework Ad Automation Ad strategy Ads Ads Automation Advanced Audience Targeting agentic ai Agentic AI marketing AI agents for marketing AI Answer Engines AI discovery for brands AI FAQs AI image customization AI marketing automation AI marketing platform for influencers AI marketing workflow AI Overviews ai powered audience AI Powered Marketing AI product image editing AI-powered campaign optimization Answer Engine Optimization (AEO)Artificial Intelligence (AI)Audience Builder Audience Building audience segmentation automate Automation Autonomous marketer benchmarking brand campaign visuals Brand Knowledge Graph (BKG)Brand Marketing brand-safe influencer stores Campaign Setup Closed-loop marketing automation CM360 Commerce Community Community Building Consumer Ads Consumer Behavior Conversations Conversion Rate Optimization (CRO)COVID-19 CPG Advertising CPG Marketing Creative Builder creative optimization creatives creator economy platforms creator storefronts creator-driven marketing creator-led eCommerce D2C influencer campaigns digitaladvertising Discovery Commerce discoverycommerce DV360 e-commerce performance eCommerce Growth eCommerce Marketing ecommercemarketing Engagement Experience Builder Experiences Facebook Advertising FAQs Featured Snippets Festive festive campaign strategy.Festive season festiveseason First Party Data Full Funnel Marketing Full Funnel Reporting Google Ads Google Custom Intent Targeting high-intent audiences How to optimize for AI answers Hyperlocal Ads influencer collaboration tools Influencer commerce Influencer Marketing influencer marketing analytics influencer marketing automation influencer marketing for D2C brands influencer store builder Influencer storefront influencer storytelling influencer-led commerce influencer-to-commerce Insights JSON-LD schema markup Landing Page Landing Page Builder Machine Learning (ML)market insights Marketing automation platform Marketing Insights Marketing Metrics Marketing orchestration with AI Marketing Strategy Meta Interest Targeting Offline to Online Acquisition omnichannel ONDC paid search ads path-to-purchase personalized brand experiences personalized influencer stores Personalized Shopper Journeys PPC product aware creatives programmatic advertising ramadan2023 Reporting ROI Search Engine Optimization vs Answer Engine Optimization Self-optimizing campaigns Sell-Thru SEM shopalyst Shopalyst influencer platform Shopalyst Symphony Shoppable Ads Shoppable creatives shoppable experiences shoppable influencer content Singles’ Day marketing Social Commerce social commerce tools Valentines Day Valentines Marketing Visibility Voice Search Optimization Widget Zero-click search