Automate & Optimize Digital Advertising with AI-Powered Precision | Shopalyst
Automate & Optimize Digital Advertising with AI-Powered Precision | Shopalyst
Digital Advertising Strategy Maximize Ad Performance with Shopalyst’s AI Automation

Boost ad performance with Shopalyst’s AI-powered automation. Effortlessly set up, optimize, and track campaigns across Google Ads, DV360, Facebook, Amazon, TikTok, and more—all from a single platform. Save time, reduce errors, and maximize ROI with smart automation.

Read article
ACE this Valentine's Day campaigns with Shopalyst
ACE this Valentine's Day campaigns with Shopalyst
Digital Advertising Strategy ACE this Valentine’s Day campaigns with Shopalyst

Boost your Valentine's Day campaigns with Shopalyst's AI-powered platform for smarter, data-driven marketing

Read article
Leveraging First-Party Data to Build a Community of Shoppers
Leveraging First-Party Data to Build a Community of Shoppers
Audience Targeting & Data Management Strategy Building a Community of Shoppers with First-Party Data

Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).

Read article
Online Retail Insights Digital Commerce Intelligence Index

These leaders are recognized not just for their market perception but for actual performance metrics in the US eGrocery sector. The Index showcases these top performers, providing a detailed breakdown of their strengths and areas for potential improvement.

Read article
Custom Intent Targeting
Custom Intent Targeting
Audience Targeting & Data Management Strategy Amp your Custom Intent Targeting on Google Ads with purchase intent signals

Refining Custom Intent Targeting in Google Ads using purchase intent signals allows advertisers to precisely target users showing a strong purchase intent, creating opportunities for higher conversion rates and better return on investment (ROI).

Read article
Shopalyst Audience Builder for Meta
Shopalyst Audience Builder for Meta
Audience Targeting & Data Management Strategy How to layer purchase intent in your Meta interests targeting

Set up targeting for your Instagram and Facebook campaigns to get your ads should show up in the newsfeed of people who are tagged by Meta with interests in the shopping category for your brand.

Read article
E-Commerce Landing Pages
E-Commerce Landing Pages
Landing Page Strategy Why your performance marketing ads need a high converting landing page

While your online store is great for organic visitors to explore products, e-commerce product pages aren’t your best bet when it comes to making the sale to an ad activated user.

Read article
Shoppable Landing Pages
Shoppable Landing Pages
Landing Page Strategy What is a shoppable landing page?

Shoppable landing pages combine the benefits of a focused marketing page with e-commerce capabilities, allowing visitors to make purchases directly from the page without needing to navigate to a separate online store.

Read article
Landing Page for Paid Ads
Landing Page for Paid Ads
Landing Page Strategy The role of landing pages in paid advertising

The landing page serves a crucial role in marketing campaigns, especially for paid advertising, email marketing, and social media promotions.

Read article
Maia, AI copilot for marketers
Maia, AI copilot for marketers
Digital Advertising Strategy Maia : An AI powered copilot for Marketers

Maia is here to put the power of data-driven marketing back into marketers hands. Say hello to the AI-powered copilot and discover how it can unlock new possibilities.

Read article
Google’s reversal on third-party cookies: what it means for advertisers
Google’s reversal on third-party cookies: what it means for advertisers
Audience Targeting & Data Management Strategy Google’s reversal on third-party cookies: what it means for advertisers

Google’s recent announcement extends the life of tracking technologies that rely on a 3rd party cookie to collect data about users across the web.

Read article
Everything brands need to know about the crumbling cookie
Everything brands need to know about the crumbling cookie
Audience Targeting & Data Management Strategy Everything brands need to know about the crumbling cookie

With Google Chrome finally starting its gradual phase out support for third party cookies

Read article
Browse all Shopalyst Topics
ACE FrameworkAd AutomationAd strategyAdsAds AutomationAdvanced Audience Targetingagentic aiAI Answer EnginesAI discovery for brandsAI FAQsAI image customizationAI marketing automationAI Overviewsai powered audienceAI Powered MarketingAI product image editingAnswer Engine Optimization (AEO)Artificial Intelligence (AI)Audience BuilderAudience Buildingaudience segmentationautomateAutomationbenchmarkingbrand campaign visualsBrand Knowledge Graph (BKG)Brand MarketingCampaign SetupCommerceCommunityCommunity BuildingConsumer AdsConsumer BehaviorConversationsConversion Rate Optimization (CRO)COVID-19CPG AdvertisingCPG MarketingCreative Buildercreative optimizationcreativesdigitaladvertisingDiscovery Commercediscoverycommercee-commerce performanceeCommerce GrowtheCommerce MarketingecommercemarketingEngagementExperience BuilderExperiencesFacebook AdvertisingFAQsFeatured SnippetsFestivefestive campaign strategy.Festive seasonfestiveseasonFirst Party DataFull Funnel MarketingFull Funnel ReportingGoogle AdsGoogle Custom Intent Targetinghigh-intent audiencesHow to optimize for AI answersHyperlocal AdsInfluencer MarketingInfluencer storefrontInsightsJSON-LD schema markupLanding PageLanding Page BuilderMachine Learning (ML)market insightsMarketing InsightsMarketing MetricsMarketing StrategyMeta Interest TargetingOffline to Online AcquisitionomnichannelONDCpaid search adspath-to-purchasepersonalized brand experiencesPersonalized Shopper JourneysPPCproduct aware creativesprogrammatic advertisingramadan2023ReportingROISearch Engine Optimization vs Answer Engine OptimizationSell-ThruSEMshopalystShoppable AdsShoppable creativesshoppable experiencesSingles’ Day marketingSocial CommerceValentines DayValentines MarketingVisibilityVoice Search OptimizationWidgetZero-click search